Motorola Web w/o Wires Trade Launch
Motorola Web w/o Wires Consumer Roadshow
Production schedule
2 months
Concept / Strategy
"Journey through the mind"
Main components
Motorola Web w/o Wires Trade Launch.
Indoor – Dinner Event
(Constructed a huge human head with LED plasma screens embedded as lenses. The head opened up to unveil a large screen which was used to screen a 3D animation of the Journey) This AV production incorporated the use of Intelligent lighting systems, surround sound audio equipment with special effects and pyrotechnics.
Motorola Web w/o Wires Consumer Roadshow
Outdoor – Exhibition and Consumer Roadshow in CBD
(The main component for the exhibition at the consumer roadshow was the construction of a specially designed cylindrical "Dome" for consumers viewing of the 3D animation encompassing a "virtual journey" through the mind of the consumers.)
- A 3D animation encompassing a "virtual journey" through the mind of the consumers.
Technologies
Specially designed 3D viewing dome/glasses to experience a Virtual journey.
Special effects
Indoor pyrotechnics and special effects to enhance the launch.
Production crew
Approximately 80 pax
Attendees
Approximately 100,000 pax
Targeted audience
Consumers and end users of Motorola products and the media.
